Like humans, local communities have unique identities, made up of the different people, places, and activities that surround them. Field Day is on a mission to help our customers understand these differences in a simple and centralized way in order to make more relevant local connections and drive sales. Our first of its kind Local Intelligence Platform gives customers an advantage by helping them to truly understand and evolve with the identity of each store 24/7. All in the effort to utilize local context to respond to market opportunities, increase operational efficiencies, make smarter real estate decisions, improve marketing tactics, and attribute how local activities and events impact sales. At its foundation, the Field Day platform aggregates over 1 billion real-time data points, including spatial, temporal and people data. We then dimensionalize this data by cleansing and curating what is relevant to each brand, mapping it to each trade area and attributing it to a specific store profile.
Real time profiles of every store and every person engaged in local marketing at any level Organize the chaos of hundreds of neighborhoods and get visibility into the people, places and insights around every store
Easily discover local and hyperlocal events including weather, sports, festivals, marathons and more Drive efficiencies and never miss another opportunity to make a relevant local connection with customers
Search and view comprehensive business listings around every store with a capability to overlay business data like weather, events, demographics and more Execute a virtual trade area analysis, generate leads for traffic driving marketing initiatives and track all activity in a single system
Innovative and engaging task management system that allows users to record, track and communicate local marketing ideas and activities with corporate and field users Institutionalize marketing behavior, learn what drives your business and systemize best practices
Intuitive search capability allows users to find specific events, people, stores and activities Quickly find anything in the platform and take action even more efficiently
View and analyze activities by user or system and sort by opportunity, objective, tactic and more Gain visibility and insight into local marketing behaviors and begin to spread pockets of excellence across the system
Brands can now ignite curated Brand Ambassadors to deploy local marketing campaigns
Distribute Promotional Materials
Canvas Local Businesses
Field Day tracks time and geo, validates and verifies efforts while inputting all data into the Field Day platform for an institutionalized record and measurablity.
Field Day’s Full Service solution provides a 360 degree solution for brands to plan, schedule, execute and measure local marketing initiatives. With Field Day’s platform aggregating all respective data, our team of experts will assist in scheduling store-level marketing activities, leveraging Field Day Brand Ambassadors to fulfill executions and centrally documenting each local execution to attribute the impact to store sales for one-simple, affordable price per store.
Please Contact Us for more information.