Our Story


FIELD DAY PLATFORM

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FIELD DAY AMBASSADORS

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WHY LOCAL MARKETING FOR THE ENTERPRISE IS SO COMPLEX


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UNIT-LEVEL INEFFECIENCIES

LOCATION-SPECIFIC CONSIDERATIONS

LOCATION-SPECIFIC CONSIDERATIONS

DECENTRALIZED & UNORGANIZED

DECENTRALIZED & UNORGANIZED

POOR & INCONSISTENT EXECUTIONS

POOR & INCONSISTENT EXECUTIONS

DIGITAL DILUTION & MEASURABLITY

DIGITAL DILUTION & MEASURABLITY

FIELDDAYSOLUTION

Discover
local sales and marketing opportunities
Discover

Centralized platform is a lead gen tool by highlighting local events and providing leads to local businesses

Activate
brand ambassadors or internal staff
Activate

Source brand representation externally or deploy internal staff with accountability to increase brand awareness and drive sales

Measure
impact
Measure

Integrate store-sales data to attribute impact, while building single knowledge center

Product


For the first time, Field Day has built a home for local execution into a single platform

Field Day is the first cloud-based enterprise platform to help multi-unit retail brands system and structure their local marketing efforts and investments at scale. We discovered brands were challenged in structuring their local marketing initiatives to not only activate more efficiently and effectively, but truly attribute their impact on same-store-sales.  Our platform enables visibility, accountability, and measurability into each unique local market in order to drive in-store traffic and sales.


Field Day’s data, tools, and analytics enable a brand to discover local opportunities, activate internal staff or brand ambassadors for local marketing campaigns, and measure all this directly to sales. Brand ambassadors are sourced through the first programmatic marketplace for brands to leverage curated representation at a local level.

Increase Local Brand Awareness
Empower Local Marketing Teams
Systemize Best Practices
Drive Sales and Traffic