AWARENESSDrive mass engagement in a locally targeted area with the distribution of flyers onto cars, resident or business doors - tangible materials leave the best impression.
E.G. Let the community
know “we’re back”
EDUCATE & EXCITELeverage the power of human introduction for your brand and products with the ability to educate on brand and product value - this is incredibly effective when trying to drive traffic nearby.
E.G. Promotions, grand openings and remodels
GENERATE LEADSTarget businesses with an appetite for our partners’ products - Field Day ambassadors are trained to promote to decision makers and extract information to pass leads into the customer’s CRM database.
E.G. Catering, B2B lead generation
INSIDE SALESFor brands who want to combine field outreach, or prefer an inside sales approach - Field Day can now nurture and close prospects remotely. All data is owned by the customer and is exportable.
E.G. Phone sales outreach to new or existing customers
Align with customer on marketing objectives
Brand & Promotion Training
Local Business Community
Align with customer on success metrics
Local Target & Routing
Tracked Route for Validation
Tracked Outreach Over Time
FIELD DAY CUSTOMER WORKFLOW
E.G. Panera Bread acquiring local business leads for catering.
Identify customer campaign objective (national, regional, local)
Match Field Day ambassador with local campaign opportunity
Brand and campaign ambassador training
Identify local business targets
e.g.: target companies with over 100 employees
within 3 miles of the store location