AWARENESS
Drive mass engagement in a locally targeted area with the distribution of flyers onto cars, resident or business doors - tangible materials leave the best impression.
E.G. Let the community
know “we’re back”
EDUCATE & EXCITE
Leverage the power of human introduction for your brand and products with the ability to educate on brand and product value - this is incredibly effective when trying to drive traffic nearby.E.G. Promotions, grand openings and remodels
GENERATE LEADS
Target businesses with an appetite for our partners’ products - Field Day ambassadors are trained to promote to decision makers and extract information to pass leads into the customer’s CRM database.E.G. Catering, B2B lead generation
INSIDE SALES
For brands who want to combine field outreach, or prefer an inside sales approach - Field Day can now nurture and close prospects remotely. All data is owned by the customer and is exportable.E.G. Phone sales outreach to new or existing customers
Align with customer on marketing objectives
Field Day
Ambassador
Brand & Promotion Training
Marketing
Collateral
Local Business Community
Align with customer on success metrics
Local Target & Routing
Tracked Route for Validation
Tracked Outreach Over Time
Reporting Analysis
FIELD DAY CUSTOMER WORKFLOW
E.G. Panera Bread acquiring local business leads for catering.
Identify customer campaign objective (national, regional, local)
Match Field Day ambassador with local campaign opportunity
Brand and campaign ambassador training
Identify local business targets
e.g.: target companies with over 100 employees
within 3 miles of the store location
Develop route for the ambassador
Execute campaign
Report on and track results
Analyze, optimize and repeat
We Are Always Ready
Field Day’s full service solution provides a 360 degree solution for brands to plan, schedule, execute and measure local marketing initiatives.
